Course Syllabus

Wheeler High School 

Ivy Tech Community College 

Dual Credit Course Syllabus

 

Course Information:

High School Course Title & DOE #: Principles of Marketing 5914           HS Credits:  1.0

Ivy Tech Course Title: MKTG 101                                                              Ivy Tech Credits:  3.0

Length of Course: 2 Trimesters

Semester or Trimester Registered: 2022-2023 (2^nd and 3^rd trimester)

Ivy Tech Prerequisites:

Demonstrated competency through appropriate assessment or earning a grade of “C” or better in ENGL 083 Reading Strategies for College and ENGL 093 Introduction to College Writing, or ENGL 095 Integrated Reading and Writing or ENGL 075 Co-Requisite Integrated Reading and Writing and MATH 023 Essentials of Algebra or MATH 080 Mathematical Principles or higher.

COREQUISITES:  Demonstrated competency through appropriate assessment or earning a grade of “C” or better in MATH 023 Essentials of Algebra or MATH 080 Mathematical Principles or higher. 

High School Faculty Information:

Name: Ms. Dijana Gagaleska

Office Location: 405

Contact Information: dgagaleska@union.k12.in.us

Catalog Description:

Introduces environmental analysis, marketing research, consumer behavior, segmenting, targeting, positioning, branding, product management, price strategy, supply chain management, integrated marketing communications, and market analytics and control. Develop a basic marketing plan.

Course Objectives:

 Upon successful completion of this course the student will be expected to:

1. Analyze the nature of marketing and how it functions in domestic and global economies.
2. Differentiate between consumer and organizational markets and strategies.
3. Recognize and relate the importance of the marketing concept to the competitive market.
4. Describe the various environmental factors affecting marketing decisions.
5. Explain how mission, situational analysis, objectives, positioning, and product and market analysis affect planning, forecasting and overall marketing strategy.
6. Explain the process of marketing research and its influences on marketing strategy.
7. Apply market segmentation, describe its relationship to selecting a target market, and discuss its effect on the success of the marketing plan.
8. Explain the purchase decision process and influences that affect consumer behavior.
9. Discuss and explain how logistics, marketing channels, and supply chain management create utility.
10. Identify the elements of product planning, management, and development including

differentiation and branding.

11. Explain the importance of an integrated marketing communication plan in supporting

strategy, image, and position.

12. Discuss the strategy dimensions of price as it relates to setting pricing objectives and profitability.
13. Identify ethical issues and challenges facing marketing today.
14. Explain the correlation between marketing metrics and customer relationship

management in providing feedback to identify gaps in meeting marketing objectives.

Course Content:

• Competitive advantage
• Marketing research process
• Decision process influences
• Segmentation variables
• Organizational markets
• Market potential
• Positioning
• Situation analysis
• Differentiation
• Branding
• Product Types
• Price elasticity
• Price strategy
  Channel conflict
• Intensity of market coverage
• Marketing metrics
• Marketing concept
• Marketing Mix
• Marketing plan
• Environmental analysis
• Consumer decision making process
• Problem solving behavior
• Consumer markets
• Target market
• Market share
• Mission
• Marketing objectives
• Product life cycle
• Product Lines
• Perceptual Maps
• Breakeven
• Value creation
• Physical distribution considerations Promotion mix
• Integrated Marketing Communications
• Customer relationship management
• Advertising Campaigns
• Customer service

Textbook/Curriculum Materials:

Title: Marketing: The Core 8e  Author:  Kerin Edition: 8e Publisher: McGraw-Hill

Additional book: Marketing 3e; James L. Burrow; Cengage (we will be using this book most of the time)

Grading and Evaluation:

Course grades are available for students by logging into Ivy Tech’s online student system called, MyIvy, at the following address: https://my.ivytech.edu/.  Ivy Tech will not distribute grades by mail, you will need to look up your grades in your MyIvy account.  There may be a waiting period of 30 to 60 days from the end of the high school semester to obtain grades through MyIvy. If you’d like to order an official transcript, check your unofficial transcript first and then you may order here: https://www.ivytech.edu/registrar/3449.html 

Methods of Evaluation:  

• Reading assignments: It is absolutely essential that students complete all assigned readings in a timely manner.  When called on in class, students are expected to be able to demonstrate that they have completed the readings and are able to discuss their content and concepts.  Additionally, students are quizzed on the reading assignments and will be unable to obtain a satisfactory score if the reading assignments are neglected.
• Homework assignments: Periodically students will be given a variety of homework assignments.
• Quizzes and examinations: A series of exams and quizzes will be given during the trimester, focusing on one or more chapters in the text.  While the majority of the questions will be multiple choice, students will become familiar with answering free response questions. The instructor will emphasize the difference between free response questions and the five-paragraph essay format that students learned in English class.
• In class activities: A portion of each student’s grade will be an evaluation of their preparedness for class, which will be reflected in their ability to respond to questions posed by the instructor, or to ask relevant questions on their own.  Each student will participate in one debate during the trimester.  Students will be given a prompt and must research arguments for and against their side. 
• Marketing Plan

 

GRADING SCALE

A	90-100
B	80-89
C	70-79
D	60-69

 

Make-Up Policy

Late assignments will be assigned a grade of “0” unless a student has received prior approval from the professor. If a student has a problem or scheduling conflict that prevents the student from submitting an assignment on time, the student should contact the professor immediately. The professor will determine if the seriousness of the problem warrants an extension on the assignments.

For Ivy Tech Dual Credit:

Students must demonstrate college-readiness through applicable PSAT/SAT/ACT/ACCUPLACER scores or competency in Reading, Writing, and/or Math; and GPA, if applicable.  These assessments are administered by staff at your high school/career center.  Each student’s final grade from this course will be shared with Ivy Tech and then recorded on an Ivy Tech transcript in their MyIvy accounts.

Final Withdrawal Date and Responsibility for Withdrawal:

Each course withdrawal requires the student to obtain his/her instructor’s signature to record the last date of attendance.  The last date to withdraw from this course is **************

Virtual Library:

The Ivy Tech Virtual Library is available to students on and off campus, offering full-text journals and books and other resources essential for course assignments.  The Virtual Library can be found under the “Library” tab of your MyIvy account.

ACADEMIC HONESTY STATEMENT:

The College is committed to academic integrity in all its practices. The faculty value intellectual integrity and a high standard of academic conduct. Activities that violate academic integrity undermine the quality and diminish the value of educational achievement. Cheating on papers, tests or other academic works is a violation of College rules. No student shall engage in behavior that, in the judgment of the instructor of the class, may be construed as cheating. This may include, but is not limited to, plagiarism or other forms of academic Ivy Tech Community College 3 BUSN 101 Academic Affairs dishonesty such as the acquisition without permission of tests or other academic materials and/or distribution of these materials and other academic work. This includes students who aid and abet as well as those who attempt such behavior.